By: Billy Draper, Xcel Energy
Part of Xcel Energy’s responsibilities as an industry leader is to continually encourage people to conserve energy and adapt their behavior accordingly. In fact, we believe energy efficiency is important because it directly affects our environment. Therefore, we are constantly seeking new ways to engage customers and motivate them to make energy conscious decisions in their homes. And thanks to the Change the World, Start with ENERGY STAR campaign and pledge, we’ve found success in doing so.
In a word, the ENERGY STAR pledge is comprehensive. From lighting, electronics and appliances to heating, cooling, insulation and more, the pledge covers several areas of energy use within your home. Beyond that, the pledge is easy to take and grants you several different energy saving options. It’s a great way to take action toward energy efficiency within your household, neighborhood and community.
From event booths and speakers to educational resources for families, the Change the World, Start with ENERGY STAR campaign encourages participation from a wide variety of individuals. This year the campaign utilized the popularity of Dr. Seuss’ Lorax to educate younger generations about energy efficiency as well. The Team ENERGY STAR Lorax-themed family resources have been valuable conversation starters, allowing us to capture the attention of younger audiences we’d normally be challenged to reach. The success of this approach has helped us engage entire families from young to old.
Xcel Energy has never used an approach like this to get people to commit to saving energy, but we’ve been fascinated with the results early on. Currently, we have collected over 240 ENERGY STAR pledges and look forward to growing participation throughout the year. It is encouraging to see this approach yield such positive results. We look forward to encouraging more people to participate in the pledge. With every pledge we know we are upholding our responsibility to the environment and the communities we serve. And that is important for today and tomorrow.
About the Author:
In business for over 130 years, Xcel Energy supplies energy products and services to eight states. Check out author Billy Draper’s bio and unique point-of-view about energy efficiency at http://blog.xcelenergy.com/.