Celebrating an Amazing Year of Safer Choice

By Jim Jones

Tipping points are hard to predict. You might make an observation and see some trend data, but saying when they’ll happen is tough, and may come down to something you feel in your gut. Well, my gut, informed by some promising signs, tells me that Safer Choice—EPA’s label for safer chemical-based products—may be reaching a consumer-awareness tipping point.

Products with the Safer Choice label began appearing on store shelves this spring. We hit the ground running to educate consumers and commercial buyers on the label with outreach campaigns focusing on spring cleaning and back-to-school. I’m proud to say that we’re beginning to see our efforts pay off. A survey found that one-third of consumers said they had seen the Safer Choice label on store shelves. Even more noteworthy, 76% of consumers in general—83% of parents and 86% of millennials—said they would like to use a mark such as the Safer Choice label to inform their purchasing decisions.

And not surprisingly, with consumer awareness and demand up, more manufacturers want to have their products certified to carry the label.  Applications for partnership are up sharply over last year. To help manufacturers meet the demand for safer products, we continuously evaluate and identify new chemicals that meet our strict criteria and add them to our Safer Chemical Ingredients List. We added 100 chemicals this year alone, bringing the total to more than 820. The result is a vibrant Safer Choice community with scores of newly qualified or requalified chemicals and products.

This progress is very promising, and I feel like we’re close to the tipping point. To get there, we need everyone’s help to spread the word and build on our momentum. As awareness of and demand for the Safer Choice label grows, so does the program’s ability to drive innovation in chemical safety and availability of safer products.

To all of the manufacturers, retailers, and NGOs out there – you can be part of ongoing efforts to shape and enhance the program by participating in the second Safer Choice Summit this November in DC. If you’re a formulator who’s worked hard to make a product with safer ingredients, shout it out with the Safer Choice label. And if you’re a concerned consumer, help us tip the scales for Safer Choice by letting the label be your guide to safer products.

A marketplace with safer chemicals and safer products carrying the Safer Choice label—now that’s something we can all celebrate.

Editor's Note: The views expressed here are intended to explain EPA policy. They do not change anyone's rights or obligations. You may share this post. However, please do not change the title or the content, or remove EPA’s identity as the author. If you do make substantive changes, please do not attribute the edited title or content to EPA or the author.

EPA's official web site is www.epa.gov. Some links on this page may redirect users from the EPA website to specific content on a non-EPA, third-party site. In doing so, EPA is directing you only to the specific content referenced at the time of publication, not to any other content that may appear on the same webpage or elsewhere on the third-party site, or be added at a later date.

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Good News for our Health at Home: Safety Sells

By Gina McCarthy

Last spring, EPA unveiled a new label to help consumers make informed choices about the products they use at home.

Today, hundreds of products with the Safer Choice label are on store shelves at major retailers in all 50 states. We’re starting with household cleaners and laundry detergents, and will soon expand the label to a wider range of other cleaners, car and yard-care products, and do-it-yourself items like coatings and adhesives.

The name says it all: the Safer Choice label can help you find cleaning products that are made with ingredients that are safer for you, your kids, your pets and the environment. EPA scientists use a strict set of health and safety standards when reviewing products to allow them into them Safer Choice program. So consumers can trust that any product with the Safer Choice label is backed by EPA science.

So far, feedback has been spectacular. Last summer, Consumer Reports released survey data showing that nearly half of American consumers would be willing to pay more for safer products.

But the great news is… they don’t have to.

A price comparison study found that Safer Choice products are cost-competitive – most often costing about the same as cleaners without the label, and sometimes – costing even less.

And in marketing studies, some manufacturers have found that the label isn’t just informative, it’s attractive to consumers – leading many companies to move the label front and center on their product packaging.

The point is – consumers want to make informed choices about the products they’re bringing into their homes, and around their kids and pets. And companies know that developing and selling safer products is good for business. When they demonstrate a commitment to the health of their customers and the planet, consumers respond.

Already, more than 500 manufacturers make products with the Safer Choice label – and new companies are seeking to join the program in force.

Here’s some more good news. Not only does the Safer Choice program put the power of choice into the hands of consumers, it actually incentivizes manufacturers to change the ingredients in their products – so they can meet the strict safety criteria the Safer Choice label demands.

That means more products made with ingredients that are safer on store shelves, and less harmful chemicals in households across America.

So keep your eye out for the Safer Choice label when you’re out shopping.

You can visit EPA’s interactive map to find Safer Choice products that can be used in your own community — at schools, stadiums, homes, and businesses near you.

And in case you missed it, my dog Emma joined me in debuting the new Safer Choice label last year. Check out the video below.

Editor's Note: The views expressed here are intended to explain EPA policy. They do not change anyone's rights or obligations. You may share this post. However, please do not change the title or the content, or remove EPA’s identity as the author. If you do make substantive changes, please do not attribute the edited title or content to EPA or the author.

EPA's official web site is www.epa.gov. Some links on this page may redirect users from the EPA website to specific content on a non-EPA, third-party site. In doing so, EPA is directing you only to the specific content referenced at the time of publication, not to any other content that may appear on the same webpage or elsewhere on the third-party site, or be added at a later date.

EPA is providing this link for informational purposes only. EPA cannot attest to the accuracy of non-EPA information provided by any third-party sites or any other linked site. EPA does not endorse any non-government websites, companies, internet applications or any policies or information expressed therein.

Women Businesses-Owners Lead the Way with Safer Products

By Gina McCarthy

Administrator Gina McCarthy and Assistant Administrator Jim Jones with women owners of businesses that manufacture Safer Choice products.

Elisa Cuan immigrated to the United States from Peru at the age of 16. After battling allergies for many years, she set out to learn more about the science behind air quality and allergens. She vowed to help prevent others from suffering the way she had.

Meanwhile, Mary Anne Auer, a registered nurse, saw first-hand that cleaning measures are essential to protecting medical staff and patients. She wanted to make sure that the products being used to keep people healthy weren’t also causing damage.

Today, both women are CEOs. And they both run companies that carry products with EPA’s Safer Choice label.

Last Friday, I sat down with Elisa from JOSELI LLC, Mary Anne from Wexford Labs, Inc. and other women CEOs and senior managers from Earth Friendly Products, Grignard Company LLC, Case Medical, Sun Products, Jelmar, LLC, Osprey Biotechnics, and State Industrial Products.

All of these companies voluntarily participate in EPA’s Safer Choice Program. And all of them are run by women. In fact, women-owned and women-run businesses were incredibly well represented at this year’s Safer Choice Partner of the Year awards, which recognizes achievements in the design, manufacture, and promotion of Safer Choice products into the marketplace.

During Friday’s discussion, I heard from many of this year’s awardees about opportunities for innovation, barriers to progress, and ways that women-owned businesses can play a leading role in the shift toward safer products.

Safer Choice is about empowering parents and families to choose household products that use safer ingredients. Whether its kitchen & bath cleaners, carpet cleaners, or laundry detergents – when consumers see the Safer Choice label, they can feel good about the products being used around their kids, grandkids, and pets.

That’s because Safer Choice products are backed by rigorous EPA science. Our experts use a stringent set of health and environmental safety standards to review products for the program. So when consumers see the label, they know it’s a credible stamp they can trust.

After meeting Mary Anne and Elisa and other women leaders on Friday, it was crystal clear that these women aren’t just health-conscious, they’re also business-savvy.

They know that safer products aren’t just healthier for people, and better for the environment, they’re also profitable. They recognize that using safer chemicals creates competition. It promotes consumer choice. It brings newer, better products to market that people want to buy.

Innovation in safer products presents an incredible business opportunity, and the CEOs I met with on Friday are seizing it. They are some of the best and brightest minds in product innovation – and they also happen to be fearless females.

At Wexford Labs, Mary Anne leads the development of disinfectants and antimicrobials that can keep people healthy and safe at the same time. Two of Wexford Labs products are Safer Choice certified.

At Joseli LLC, Elisa helped develop and introduce a dust-control product to the global marketplace that is Safer-Choice certified. All of the green technology solutions developed by her company are 100% biodegradable.

Elisa and Mary Anne are just two examples of a trend toward the use of products that are health- and Earth-friendly. Today, more than 2,000 products qualify to carry the Safer Choice label. And the list is growing.

Coincidence or not, many of those leading the way are women.

I’ve been in the business of protecting public health and the environment for more than three decades. Today, many more women have visible leadership roles in this arena – whether it’s in government, academia, or the private sector. But we have a long way to go.

Friday’s conversation left me more optimistic than ever. And I can’t wait to see what comes next.

Editor's Note: The views expressed here are intended to explain EPA policy. They do not change anyone's rights or obligations. You may share this post. However, please do not change the title or the content, or remove EPA’s identity as the author. If you do make substantive changes, please do not attribute the edited title or content to EPA or the author.

EPA's official web site is www.epa.gov. Some links on this page may redirect users from the EPA website to specific content on a non-EPA, third-party site. In doing so, EPA is directing you only to the specific content referenced at the time of publication, not to any other content that may appear on the same webpage or elsewhere on the third-party site, or be added at a later date.

EPA is providing this link for informational purposes only. EPA cannot attest to the accuracy of non-EPA information provided by any third-party sites or any other linked site. EPA does not endorse any non-government websites, companies, internet applications or any policies or information expressed therein.