Tell Us Why “Water Is Worth It” To You

By Travis Loop

2012 marks the 40th anniversary of the Clean Water Act, the nation’s law for protecting our most irreplaceable resource. As our team at EPA planned a variety of activities to mark the occasion, we settled on the tagline Water Is Worth It.
I suppose that seems like a really broad, open-ended and ambiguous phrase, which also raises a number of questions. What is it worth? Why is it worth it? Worth it to who?

But that was the point – to have a tagline for the 40th anniversary that reflects the diverse spectrum and incredible depth of water’s importance to people. And while there is much about water’s value to civilization that is universal, water is also extremely personal and subject to an individual’s experiences. Our society has collective uses for water, such as drinking, swimming and fishing. But water also has a special and unique place in our lives, whether rooted in memories of a childhood watering hole, a river that runs by the neighborhood or a career focused on protecting water. For me, surfing and diving in the ocean is virtually a spiritual experience and watching my children play in the water brings me tremendous joy.

So when you hear Water Is Worth It, what does that mean to you?

We really want to know. So to help commemorate the 40th anniversary of the Clean Water Act, EPA is asking people to send in a 15-second video clip about the important role that water plays in their life. Each video should include the phrase “Water Is Worth It,” but the rest is up to you. EPA will post selected videos on its website and Facebook page.

To learn more and register, visit

Fill out a video entry form, and submit your entry as a video response to the promotional video on EPA’s YouTube page. Video submissions must be received by September 14, 2012.

Grab your friends, family, coworkers, neighbors, classmates, and pets and let us know why Water is Worth It to you. We’re confident that the submissions are going to show that water means many different things to many people, but that it is critically important to everyone.

About the author: Travis Loop is the communications director for the Office of Water at the U.S. Environmental Protection Agency.

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