Going Green & Making Green: Insights from a Sustainable Business Roundtable

There’s an unfortunate perception that environmental regulation — and even EPA’s voluntary programs — are at odds with economic growth. The reality is that growing numbers of leaders across industries and market sectors are seeking out and adopting sustainability initiatives and business models, and supporting prudent environmental regulation while maintaining a robust bottom line — proving you can make green while going green.

More than a dozen of these corporate leaders participated in a recent roundtable discussion hosted by the White House and the American Sustainable Business Council (ASBC) that I had the honor of attending. I heard directly from Council members and partners who are working within their respective industries to advance social and environmental responsibility.

The discussion concentrated on chemical safety reform and EPA’s Green Chemistry  and Design for the Environment (DfE) initiatives.  The Council also presented independent research showing that consumers are increasingly “leaning green,” demanding more information on safety of ingredients in consumer products and factoring in product safety and sustainability when they purchase products.

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