By Danny Hart
I’m constantly amazed at the wide range of newly emerging technologies and techniques to deliver rich media. I’m equally a fan of usability so it’s interesting to me when I see really well done new media (or rich media or multimedia, whatever the term du jour is) that happens to be usable as well.
So, recently when I was challenged to find a better way to present our multimedia to the public I looked to how we currently delivered content in other areas of the site as the basis. I felt we could give folks great content without reinventing the wheel and still make it visually interesting.
Like other agencies, EPA has been shifting our rich and social media publishing to sites that specialize in usable interfaces and specialized infrastructure. We found we didn’t need to build whole new photo hosting sites or video platforms, they already existed and our users were already there. These sites had already worked out ways to deliver fast content that is easily searched and deliver it full screen with well-known interfaces. Leveraging our existing relationships with other sites seemed like a slam dunk. Take a look and let us know your thoughts.
About the Author: Danny Hart has been with EPA since 2006. He’s the Associate Director of Web Communications.
Editor’s Note: The opinions expressed in Greenversations are those of the author. They do not reflect EPA policy, endorsement, or action, and EPA does not verify the accuracy or science of the contents of the blog.