The Swoosh. The Golden Arches. You probably recognize these companies without even seeing the name of the company. They are symbolic logos of their respective companies. So what makes a great label or logo? How can it be meaningful and easily recognizable?
Help us answer these questions as we redesign the EPA label to help you identify products like laundry and dish detergents, all-purpose cleaners, pet care products and cleaners for cars, decks, RVs and boats that are safer for your family and the environment and also work well. Take a look at the proposed label designs below and let us know what you think by October 31, 2014.
When looking at these options, consider: What is most appealing to you? What best conveys the concept of safer products for your family’s health? What are your thoughts on the words, graphic, colors and shapes? We really value your input and all comments are welcome.
Already, there are more than 2,500 products that carry the existing EPA Safer Product label, many of which can be found on the shelves of your favorite stores and major retailers. In fact, the world’s largest retailer and other major retailers and manufacturers look to the existing label to help them move toward safer, more sustainable chemicals in their products. All ingredients in products that earn the label have undergone a thorough evaluation to ensure they meet high standards for safety and performance.
Thank you for your input and helping us create a more recognizable label for safer and effective household products for consumers like you!
Note: The redesign will in no way change or affect the program standards. Look for the current label on packaging until the transition to the redesigned labe