Next-Generation Energy Efficient TV Technology is Here



By John Taylor

With football season moving into high gear, lots of us are thinking about the ultimate TV viewing experience. There are many factors to consider when looking for the perfect TV, and with today’s technology it’s possible to have it all – high picture quality and design as well as energy efficiency.

For those of you who are early adopters, you may be wondering about one of the newest TVs on the market – the OLED (organic light-emitting diode) TV.

OLED TV is the next generation in television technology, representing the most significant change in display technology since the introduction of flat-panel TVs. The TVs are ultra-thin and light weight and produce superb picture quality.

Sound’s great? It gets better.

OLED TVs mean that you don’t have to sacrifice performance and style for energy efficiency.

Although “LED” stands for “light-emitting diode” in both cases, the design of each TV is actually quite different. LED TVs simply use an array of LEDs as the backlight for an otherwise traditional LCD (liquid crystal display) TV, shining through a screen of LCD pixels. With OLED TVs, the organic layer creates its own light source for each pixel. As a result, OLED’s improvement over LED’s color, clarity and contrast ratios is quite dramatic. And even with this leapfrogging display technology, OLED TVs can be energy efficient, too.

The first ENERGY STAR certified OLED TV — the new “Curved OLED TV” from LG Electronics — went on sale in July. Among its energy-saving features is the “Smart Energy Saving” mode, which includes a sensor that automatically adjusts the display brightness according to the viewing environment. According to the Federal Trade Commission’s “Energy Guide” label, the TV has an estimated yearly energy cost of only $18.*

To learn more about the first ENERGY STAR certified OLED TV, visit

* The FTC’s calculations are based on 11 cents per kWh and 5 hours use per day. Your cost depends on your utility rates and use. Visit

John Taylor is vice president of public affairs and communications for LG Electronics USA.  

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