Hope: the Climate Message in Unexpected Places
By Melissa McCullough
I’ve been in the environmental protection business for a long time, and I’ve watched great progress, however slowly. Cleaner air and water. Action on the ozone hole. Acid Rain. International attention to persistent bioaccumulators.
But we all know how much is left to do. Hope is a driving force for those of us in this business, this cause, but it is sometimes maddeningly elusive. On no topic is this as true as for climate action. Sadly, humans, are better wired to pay attention to something with teeth moving at you at high speed. And as Upton Sinclair wisely said, “It is hard to get a man to understand something, when his salary depends on his not understanding it.”
So I was delighted recently to see an important message about climate change show up in something as unexpected as Vogue magazine.
Being a comfortable-shoes type of person, I admit that my usual response to Vogue is “People actually WEAR this stuff?” But a recent newsletter from Ceres1, who’s executive director, Mindy Lubber was artfully caught (at right) by Vogue’s camera, brought this odd juxtaposition of Fashion Art and Climate Action to my attention.
The magazine presents the article “Climate Warriors,” which introduces readers to 13 women working to address the challenges of climate change. Each “climate warrior” is profiled through personal quotes highlighting their work and dedication to sustaining the planet.
I am excited about this article. First, it grabs an unexpected audience with iconic black and white portraits and the headline that there are “Formidable Women on the Front Line.” We need those non-traditional audiences; the proverbial “choir” can’t tackle climate change without broader action and support. And women can be powerful messengers when emotionally motivated. Second, the storytelling is both brief and compelling. These women’s stories are about their personal reactions, actions and impacts around climate—change from a young poet-activist from the disappearing Marshall Islands, to the co-chair of the International Indigenous Peoples Forum on Climate Change living with devastating droughts in Chad, to the hip-looking Rachel Kyte, vice president of the World Bank Group and special envoy for climate change. These 13 stories are powerful. They are diverse in viewpoint and the women’s strategic direction. They talk about how climate impacts have exacerbated realities of their lives, like terrorism, poverty, and struggling families. And they are all stories of women with hope for the fight and the outcome.
I encourage you to read these stories. Drink in the hope.
About the Author: Melissa McCullough is a Transdisciplinary Scientist in EPA’s Sustainable and Healthy Communities research program. When challenged to describe her EPA career in six words she wrote: “Discovering sustainability, exploring applications everywhere possible.”
1. Ceres is a non-profit coalition of investors, companies and public interest groups advocating for sustainability leadership by business, to accelerate and expand the adoption of sustainability business practices.
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