This Spring, Look for the Safer Choice Label

Today, we’re unveiling a new Safer Choice label, which will make it easier to find household cleaners and other home products that are safer, more environmentally friendly—and still get the job done. If you missed the video where I shared the new label, check it out here:

The name says it all: Safer Choice products are safer for you, your kids, your pets and the environment. Our scientists employ a stringent set of human health and environmental safety standards when reviewing products for the Safer Choice program, so a product with the label is backed by EPA science. Consumers know it’s a credible stamp they can trust.

Safer Choice products are a winning idea for the companies that make them, too. Major producers and retailers like Clorox, Walmart, Jelmar/CLR, Earth Friendly Products, Bissel, Wegmans, and hundreds of others have agreed to start putting Safer Choice products on the shelves this year.

These companies know that developing and selling safer products is good for business. When they demonstrate a commitment to the health of their customers and the planet, consumers respond. This spring and summer, products will start to carry the Safer Choice label, and we expect many more will be added over the coming months and years.

So look for products with the Safer Choice label in stores later this spring. I’m looking forward to using them in my home.

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