Energy Efficiency Goes Hollywood

By Jill Vohr

Who knew? Red carpet events in Hollywood don’t always use red carpets. On February 19th, the world-wide premiere of Dr. Seuss’ The Lorax involved all the fabulous movie stars you would expect to see—but on an ORANGE carpet.  The same color as the Lorax.

I was lucky enough to be there to support EPA Administrator Lisa P. Jackson as she kicked off an exciting educational partnership between Universal Studios and EPA’s ENERGY STAR program.

Working closely with the Boys and Girls Clubs of America, the Lorax and EPA are helping kids make the connection between energy use and trees and our planet. We’re encouraging them and their families to think about the environmental implications of the purchases they make and the products they use. For example, if every American home replaced just one bulb with one that has earned the ENERGY STAR, we would prevent 9 billion pounds of greenhouse gas emissions per year – the equivalent of planting more than 850,000 acres of trees. Now that’s a whole lot of Truffulas!

Through the chaos of people waiting for the stars and shouts from kids jumping around a maze of Truffula Trees and devouring Lorax-themed confections, I couldn’t help but think about what it was really all about . Endearing, feisty characters like the Lorax are great because they help kids understand the power they have to make a difference. “Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not.”

If you have a child who wants to learn how easy and fun it can be to save energy, sign them up for EPA’s Team ENERGY STAR. Become part of our team and help change the world!

About the author: Jill Vohr is the Director of Marketing for EPA’s ENERGY STAR labeling branch. In her free time she is an artist and a happy mom to her 5-year-old daughter.

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