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Washington State Wood Smoke Education Campaign

2011 June 20

Washington State recently released the final report for their pilot wood smoke education campaign known as “Is Your Wood Ready to Burn?”

Washington Wood Smoke Education Pilot Campaign (PDF, 54pp)

The results from this research-based campaign are valuable for air district communications professionals, but are also beneficial for stakeholders who wish to partner with air districts in the future. We encourage you to read the report and share any input that you think is appropriate.

As you take time to read the report, please take the following points into consideration:

  • This was a foundational effort aimed at gathering the demographics, behaviors and motivations of frequent wood burners and uncovering what is needed to get them to take action to reduce wood smoke; reaching a large group of people was not the intention of this campaign.
  • This project was funded by the Washington State Department of Ecology, Puget Sound Clean Air Agency and the Olympic Region Clean Air Agency on behalf of the Washington subgroup of the Northwest Air Quality Communicators Group.
  • This data only defines how to work with one segment of the wood burning population.

Lisa Woodard of the Spokane Regional Clean Air Agency and Amy Warren of the Puget Sound Clean Air Agency are interested in taking this effort to the next phase, so your comments and input are greatly appreciated. What are your thoughts and feedback? Leave a reply and let us know what you think!

Editor's Note: The opinions expressed in Greenversations are those of the author. They do not reflect EPA policy, endorsement, or action, and EPA does not verify the accuracy or science of the contents of the blog.

2 Responses leave one →
  1. June 21, 2011

    Wow! This is a great resource! I think that Air Communicators/Educators really need these kind of studies in order to garner support for wood smoke campaigns.

  2. Gil Wood permalink
    June 21, 2011

    Excellent information! Very useful… he project highlights that there are different drivers for different audiences and the messages need to be tailored accordingly…

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