This post is a follow-up to my “AZ I See It” column in the Arizona Republic on January 26, 2015.
This year during the Super Bowl, the first “Kick the Waste” campaign took place at Super Bowl Central—the 12-block area in the heart of downtown Phoenix where thousands enjoyed parties and live music in the week leading up to the championship game. The city was host to quite a party on Superbowl Sunday. Fans gathered for good football and good food, whether they joined in the downtown celebrations, tailgated outside the stadium, or ordered from vendors in the stands.
All too often, what’s not consumed goes to waste. Every year Americans throw away more food than any other type of waste — almost 35 million tons — and much of it is still edible. The “Kick the Waste” campaign — a collaboration between the city of Phoenix, nonprofit food rescue organization Waste Not, the National Football League, the Arizona Super Bowl Host Committee, vendors and fans — worked to make sure that any leftover food was shared with those who needed a good meal, and any waste was disposed of in the most beneficial way for the environment.