Time for a Change: The DfE Safer Product Label
By David DiFiore
Change isn’t easy. Whether it’s starting a new job, moving to a new city, or even something simple like trying a new laundry detergent, change often involves parting with the familiar and embracing the unknown. But sometimes change is necessary—to get to a better place. As a founding member of the Design for the Environment Safer Product Labeling Program, there are many aspects of the program I’d never want to change, like our ability to understand and advance safer chemistry—the use of chemical ingredients in products that help protect people, other living things, and the environment. However, one prominent feature of the program—the label shown on products that meet our program’s stringent standards—is getting a much needed makeover.
As the DfE program has grown stronger and more valuable, our label, with its seventies-era graphic, increasingly appeared behind-the-times. Inarguably familiar and comfortable to some (like me), the program—with strong encouragement from our partners, especially in the consumer product sector — realized that the time for a change had come. Even our name, “Design for the Environment,” only tells half the mission, leaving human health protection unrepresented. And a globe with longitude and latitude lines is not only dated, but is hard to reproduce and even harder to reduce in size to legibly fit product labels.
So, about a year-and-a-half-ago we launched our logo redesign. We wanted to take our time to ensure that all our partners and stakeholders—as well as the general public—had an opportunity to weigh in on the draft designs. Redesigns are infrequent and listening to commenters is key to getting it right; for us, that means a logo that not only better communicates our mission, is modern and easy to manipulate, but also eye-catching and memorable.
After all, we have high hopes for the new logo and its ability to propel our efforts with retailers and growth in the consumer product sector. A logo that connects with consumers will make it easy to spot safer products, again and again.
Are you interested in helping us redesign our DfE Safer Product Label? Do you look for safer products in stores? Whether you’re familiar with our program or not, we hope you will join us for a Twitter Chat on the DfE Safer Product Label, on October 22 at 2:00pm EDT by following @EPAlive and using the #saferproducts hashtag. Ask us a question, share your ideas, and join the conversation on safer products.
About the Author: David DiFiore joined the Design for the Environment program in 1997. Before that, David worked in several other EPA programs, including the New Chemicals Program, where he learned the science and art of identifying and promoting safer chemicals and products.
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