As we continue the process of rebuilding our entire website to better serve your needs, we’ve kept our focus on the mantra ‘think first of your audiences and their top tasks.’
In a post back in 2010, Jeffrey Levy told you about how we approached our home page design, using data to make decisions.
We use tools like: popular search terms, web metrics, a customer satisfaction survey, and ‘heat maps’ (scans that show where people are clicking on the current home page).
To add to that, I recently helped with a series of usability tests on different types of content on the site. This is one more critical tool to help give you what you need when you come to epa.gov.
We’ve adjusted the home page since 2010, adding things like the map that lets you roll your mouse around to get state-by-state updates. Now it’s time to again apply what we’ve learned. We took all that good historic knowledge and combined it with what we learned in the usability tests to create a new, more usable home page.
Some highlights of the new design:
- A smaller banner: it’s smaller than it was in 2010, but shrinking it even more frees up critical space ‘above the fold’ while still giving us a place to tell you about some of the most important topics affecting the environment.
- Task-specific navigation: Next to the banner are several links that will help different audiences accomplish their tasks.
- An entire section on what you can do, divided into “At Home”, “At School or Work” and “In Your Community”.
- Links related to our three main pillars of Science, Health, and the Environment are directly under the banner and use our visual ‘chunk’ concept we’ll be using throughout the site.
Our main goal was to give you easy access to what you need in a clean uncluttered and visually appealing page. While it’s not live quite yet I do have a mock up to share. Want to take a peek?
Please tell us what you think.
About the author: Danny Hart is EPA’s Associate Director of Web Communications