Communication Challenges 1: Harmful Algal Blooms
At EPA, there is a lot of discussion about connecting the dots. How do you help people go from A to B to a desired conclusion? When it comes to communicating the importance of harmful algal blooms, helping the public make connections between the health of their water bodies and their own health is a formidable challenge.
Algal blooms are confusing because they are simply the result of “too much of a good thing.” A little bit of algae is actually good for a water body, but too much becomes harmful.
Let’s say a landowner applies excess fertilizer on his or her land, or applies it at the wrong time. Then it rains and nitrogen in the fertilizer trickles into a nearby stream. That stream also receives nitrogen from stormwater, wastewater, and other sources like pet waste, and it becomes saturated. Algae feeding on the nitrogen proliferate, blocking the sunlight, depleting oxygen in the water, causing bacteria and…Well, the visual result is green goop, or surface scum on the water, which is pretty common in many states around America:
After the algal bloom subsides, the waterbody may still be overloaded with nitrogen. Certain types of algae, such as blue-green algae, create toxins that can make people and animals sick. When popular lakes and ponds are covered with scum, the local economy loses out because tourists will be unable to play or fish in the water.
The reality is that most people don’t think about water pollution in their everyday lives. Do I think that people care about their water? Yes, but they do so in different ways. Some care because they place an inherent value in the natural world. Others care because they have a vested interest; their child or pet is getting sick or their business is affected by the pollution. To successfully explain why harmful algal blooms are so detrimental, it is increasingly important for EPA to investigate the motivations behind why certain people care, to adapt our messaging and outreach efforts accordingly, and to clearly connect the dots in our own minds before we reach out to the public.
EPA’s new nutrient pollution website contains local stories about nutrient pollution and suggested actions you can take. So tell me…why do you care about harmful algal blooms and what can you do to make a difference?
About the author: Jessica Werber is an Oak Ridge Institute for Science and Education Participant in EPA’s Office of Wetlands, Oceans, and Watersheds. She is also a licensed attorney. This post does not represent the views of the EPA or Oak Ridge Institute for Science and Education.
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