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Tell Us Why “Water Is Worth It” To You

2012 June 4

By Travis Loop

2012 marks the 40th anniversary of the Clean Water Act, the nation’s law for protecting our most irreplaceable resource. As our team at EPA planned a variety of activities to mark the occasion, we settled on the tagline Water Is Worth It.
I suppose that seems like a really broad, open-ended and ambiguous phrase, which also raises a number of questions. What is it worth? Why is it worth it? Worth it to who?

But that was the point – to have a tagline for the 40th anniversary that reflects the diverse spectrum and incredible depth of water’s importance to people. And while there is much about water’s value to civilization that is universal, water is also extremely personal and subject to an individual’s experiences. Our society has collective uses for water, such as drinking, swimming and fishing. But water also has a special and unique place in our lives, whether rooted in memories of a childhood watering hole, a river that runs by the neighborhood or a career focused on protecting water. For me, surfing and diving in the ocean is virtually a spiritual experience and watching my children play in the water brings me tremendous joy.

So when you hear Water Is Worth It, what does that mean to you?

We really want to know. So to help commemorate the 40th anniversary of the Clean Water Act, EPA is asking people to send in a 15-second video clip about the important role that water plays in their life. Each video should include the phrase “Water Is Worth It,” but the rest is up to you. EPA will post selected videos on its website and Facebook page.

To learn more and register, visit

Fill out a video entry form, and submit your entry as a video response to the promotional video on EPA’s YouTube page. Video submissions must be received by September 14, 2012.

Grab your friends, family, coworkers, neighbors, classmates, and pets and let us know why Water is Worth It to you. We’re confident that the submissions are going to show that water means many different things to many people, but that it is critically important to everyone.

About the author: Travis Loop is the communications director for the Office of Water at the U.S. Environmental Protection Agency.

Editor's Note: The opinions expressed here are those of the author. They do not reflect EPA policy, endorsement, or action, and EPA does not verify the accuracy or science of the contents of the blog.

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8 Responses leave one →
  1. Felipe Cervantes permalink
    June 4, 2012

    What would you do if you don´t have water to drink, would you keep washing your hands with warm water ? and doing dishes with hot water ? or warming the water in your heater even if you are sleeping ?

  2. Robert Bowen permalink
    June 5, 2012

    Besides the recreation media and the natural beauty it provides, it is essential not only to our bodies but also to our crops, our forests and most anything that lives and grows. It is a cleanser, a solvent and most importantly the primary ingredient in preparing all foods.
    What it means to me is the beauty it provides in so many ways and the primary substance in sustaining our lives, our livelyness and our life styles.
    Rivers, streams, lakes, waterfalls and even mud-puddles are beautiful.

  3. June 5, 2012

    Water is worht it. What it means to me is the fact that water is the key of life and most of the elements my body excists of.
    In my country, The Netherlands, people are really spoiling water and I think that we all have to realize that water is life, life is love and we should love water and be more sustainable.


  4. June 5, 2012

    The Good Force be with you!

    Clean water is important to Me because it gives life, specifically, it quench our thirst.
    It is beneficial, adds beauty and worth living for. As simple as that…

    Live forever and prosper!

  5. brad bolton permalink
    June 5, 2012

    We’ve lost 90% of clean surface water in NE Ohio, so for that fact alone I appreciate that water is worth it. Even more, every spring I visit many frog ponds in my area to hear the beautiful variety of songs they sing. For the frogs, and to hear them sing, water is worth it.

  6. Jason Lowe permalink
    June 5, 2012

    Please remove flouride from the water my daughter drinks. – Odessa, TX

  7. June 7, 2012

    The clean water act has helped more Americans than anyone can imagine. When someone actually realizes that the most precious natural resource we have is water they too will begin to think the folks who made it possible.

  8. Ronald Brown permalink
    June 7, 2012

    We the people of the world, we need clean water; it’s necessary for our health. Also, without the clean water, we soon will parish within the body. This is why we should never take clean water, for granted.

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