Are Green Business More Likely to Attract Your Green?
By Lina Younes
During the holidays, I was waiting in line at a major retailer. While waiting, I noticed that they had several displays near the cashiers highlighting the retailer’s commitment to protecting the environment. In fact, they prominently displayed their actions in favor of sustainability practices such as recycling/minimizing waste, energy efficiency, emission reduction, and encouraging environmental values. I was so impressed on seeing how committed the company was to reducing its carbon footprint nationwide that I visited its website to learn more about their green practices. I was pleased to see that the retailer had been recognized by EPA for achieving several milestones in the past years such as increasing the number of Energy Star certified stores, LEED-certified locations, using solar energy, increasing their water efficiency, and recycling efforts to name a few. The retailer was an active participant in several of EPA’s partnership programs such as Energy Star, EPA Green Power Partnership, EPA WasteWise, and EPA SmartWay Shipper. They even noted how they encouraged their employees to volunteer in numerous environmental protection activities throughout the year. All this information made me look at the retailer with a new light. It was evident that the company was trying to do its best to be a good green corporate citizen. Have you encountered similar situations with companies you buy from or do business with? Do their green practices influence you in any way? We would love to know.
And on a similar note, while we’re discussing green business practices, there are many green activities we can engage in at a personal level. At the beginning of 2012, it’s not too late to make a new year resolution. So if you are interested in pledging to do something good for the environment, just visit our Pick5 website. Join others in going green.
About the author: Lina Younes has been working for EPA since 2002 and currently serves as acting associate director for environmental education. Prior to joining EPA, she was the Washington bureau chief for two Puerto Rican newspapers and she has worked for several government agencies.
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